IRI cov ntaub ntawv yog dab tsi?
IRI cov ntaub ntawv yog dab tsi?

Video: IRI cov ntaub ntawv yog dab tsi?

Video: IRI cov ntaub ntawv yog dab tsi?
Video: Leng Yang - Yog Vim Dab Tsi (Official Full Song | Nkauj Tawm Tshiab) 2020/05/24 2024, Kaum ib hlis
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IRI muab integrated loj cov ntaub ntawv , kev kwv yees kwv yees thiab kev pom yav tom ntej, tag nrho ntawm ib qho kev ua lag luam thev naus laus zis, IRI Ua kua Cov ntaub ntawv ®, los pab CPG, kev saib xyuas kev noj qab haus huv hauv khw muag khoom, khw muag khoom thiab cov tuam txhab tshaj tawm tus kheej tsim lawv cov lag luam thiab loj hlob lawv cov lag luam.

Yog li ntawd, IRI cov ntaub ntawv sawv cev rau dab tsi?

Cov ntaub ntawv Resources, Incorporated ( IRI ) tau tsim hauv Chicago xyoo 1979 los ntawm tus kws tshawb fawb kev lag luam John Malec thiab Gerald Eskin, tus kws tshaj lij ntawm University of Iowa kev lag luam.

Ib tug kuj yuav nug, IRI ua haujlwm li cas? IRI Strategic Analytics ua haujlwm nrog rau cov neeg siv khoom hauv cov khoom ntim khoom thiab muag khoom kom txhawb nqa lawv txoj kev loj hlob, muaj txiaj ntsig zoo. Peb leverage IRI cov granular thiab proprietary cov ntaub ntawv los tsim scalable, cov ntaub ntawv-tsav thiab muaj zog analytical kev daws teeb meem rau kev lag luam tiag tiag.

Ib sab saum toj no, Nielsen IRI yog dab tsi?

Nielsen , IRI , thiab SPINS yog cov chaw muab kev pabcuam tseem ceeb ntawm cov ntaub ntawv lag luam sib koom ua ke rau kev lag luam CPG. IRI / Nielsen thiab SPINS siv qhov kev kwv yees kwv yees thiab ntau qhov chaw los suav rau "tsis ploj" cov khw muag khoom hauv qib kev ua lag luam thiab lub teb chaws sib sau ua ke.

Dab tsi suav nrog hauv IRI Mulo?

Ib thaj chaw muaj los ntawm IRI , nws sawv rau "Multi Outlet" thiab feem ntau yog hais tias "moo-loh." Nws suav nrog cov hauv qab no: Khoom noj khoom haus / Khoom noj khoom haus, Tshuaj, Cov Neeg Muag Khoom Loj, Walmart, Cov Khw Muag Khoom (BJs thiab Sam's), Cov Khw Muag Nyiaj Dollar (Dollar General, Family Dollar, Fred's Dollar), Tub Rog DECA (commissaries).

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