Video: Nielsen xAOC txhais li cas?
2024 Tus sau: Lynn Donovan | [email protected]. Kawg hloov kho: 2023-12-15 23:47
eXtended Txhua Qhov Hluav Taws Xob Ua Ke
Ib yam li ntawd, tib neeg nug, dab tsi suav nrog hauv Nielsen xAOC?
xAOC . Ib thaj chaw muaj los ntawm Nielsen , nws sawv cev rau "eXtended Txhua Qhov Hluav Taws Xob Ua Ke." Nws suav nrog cov hauv qab no: Khoom noj khoom haus / Khoom noj khoom haus, Tshuaj, Cov Neeg Muag Khoom Loj, Walmart, Cov Khw Muag Khoom (BJ's thiab Sam's), Cov Khw Muag Nyiaj Dollar (Dollar General, Family Dollar, Fred's Dollar), Tub Rog DECA (commissaries).
ROM yog dab tsi hauv khw muag khoom? Kev Ua Lag Luam Tseem Ceeb ( ROM ) Tsim kom muaj kev lag luam ntxiv rau a tus muag khoom , IRI thiab Nielsen suav nrog txhua lub khw muag khoom sib tw lub cev nyob hauv thaj tsam ntawm qhov ntawd cov khw muag khoom thaj chaw ua lag luam. Nielsen hu rau cov khw muag khoom kev ua lag luam kev sib tw ROM (luv luv rau "Rov Ua Lag Luam").
Cov lus nug tseem yog, Nielsen IRI yog dab tsi?
Nielsen , IRI , thiab SPINS yog cov chaw muab kev pabcuam tseem ceeb ntawm cov ntaub ntawv lag luam sib koom ua ke rau kev lag luam CPG. IRI / Nielsen thiab SPINS siv qhov kev kwv yees kwv yees thiab ntau qhov chaw los suav rau "tsis ploj" cov khw muag khoom hauv qib kev ua lag luam thiab lub teb chaws sib sau ua ke.
IRI sau cov ntaub ntawv li cas?
Cov khoom lag luam thiab kev tshaj tawm. Infoscan - Txhua lub lis piam ntau txhiab khoom noj, tshuaj, thiab khw muag khoom xa khoom cov ntaub ntawv sau tseg los ntawm lawv cov scanners. IRI txheeb, txheeb xyuas, thiab txheeb xyuas cov nqi khoom thiab ntim, thiab tom qab ntawd xa cov ntaub ntawv muag Infoscan zaum kawg rau nws cov neeg siv khoom ntawm daim kab xev, disk, lossis kev pabcuam hauv online.
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