Cov txheej txheem:

Yuav ua li cas koj xam RFM?
Yuav ua li cas koj xam RFM?

Video: Yuav ua li cas koj xam RFM?

Video: Yuav ua li cas koj xam RFM?
Video: Tsis Paub Yuav Ua Li Cas - maim lis 2024, Kaum ib hlis
Anonim

Yuav nrhiav tau kwv tij mis loj (M r) ntawm ib tug compound, koj ntxiv ua ke cov txheeb ze atomic loj qhov tseem ceeb (A r tus nqi) rau tag nrho cov atoms hauv nws cov qauv. Nrhiav tus M r ntawm carbon monoxide, CO. Nrhiav M r sodium oxide, Na 2O. Cov kwv tij mis loj ntawm ib yam khoom, qhia hauv grams, yog hu ua ib mole ntawm cov khoom ntawd.

Kuj paub, koj ua li cas RFM tsom xam?

Ua RFM Segmentation thiab RFM Analysis, Ib kauj ruam los ntawm kauj ruam

  1. Thawj kauj ruam hauv kev tsim tus qauv RFM yog txhawm rau muab Recency, Frequency thiab Monetary values rau txhua tus neeg siv khoom.
  2. Cov kauj ruam thib ob yog faib cov npe ntawm cov neeg siv khoom rau hauv pawg rau txhua qhov ntawm peb qhov ntev (R, F thiab M), siv Excel lossis lwm yam cuab yeej.

Tsis tas li ntawd, kev txheeb xyuas li cas? Piv txwv li, kev lag luam kev pabcuam tuaj yeem siv cov kev suav no:

  1. Recency = qhov siab tshaj plaws ntawm "10 - tus naj npawb ntawm lub hlis dhau los txij li tus neeg yuav khoom kawg" thiab 1.
  2. Zaus = qhov siab tshaj plaws ntawm "tus naj npawb ntawm kev yuav khoom los ntawm cov neeg siv khoom hauv 12 lub hlis dhau los (nrog qhov txwv ntawm 10)" thiab 1.

Raws li txoj cai, tus qhab nia RFM yog dab tsi?

RFM (recency, frequency, monetary) tsom xam yog ib qho kev lag luam uas siv los txiav txim seb cov neeg siv khoom twg yog qhov zoo tshaj plaws los ntawm kev tshuaj xyuas seb tus neeg siv khoom tam sim no tau yuav li cas (recency), pes tsawg zaus lawv yuav (frequency), thiab ntau npaum li cas cov neeg siv khoom siv (nyiaj txiag).).

RFM siv rau dab tsi?

RFM yog ib txoj kev siv rau txheeb xyuas tus nqi ntawm cov neeg siv khoom. Nws yog feem ntau siv hauv database kev lag luam thiab kev lag luam ncaj qha thiab tau txais kev saib xyuas tshwj xeeb hauv khw muag khoom thiab kev pabcuam kev lag luam. RFM stands rau peb qhov ntev: Recency – Yuav ua li cas tsis ntev los no cov neeg muas zaub?

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